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Super-Powered Blood Drive Recruitment
If your blood
donor recruitment posters need a little more spark, the Red Defender can
help save the day.
Sporting red boots and a cape, the Red Defender is featured on two
specially designed posters to emphasize the difference individuals can
make by giving the gift of life. Blood Bank of Hawaii Lifesaver Clubs
are encouraged to visit the Blood Bank of Hawaii website's Coordinator
Corner to download and print these posters - one of which can be
customized to include your blood drive information.
The animated superhero is part of the Bloodsaves.com campaign, which is
sponsored by the blood banking industry in partnership with the Ad
Council and built around the theme “Saving the world isn't easy, saving
a life is.” The initiative is intended to catch the attention of young
adults, especially 17 to 24 year olds, to increase awareness of the need
for regular blood donation and to set the foundation for lifelong donor
behavior.
The Red Defender was developed by J.J. Sedelmaier Productions, which is
responsible for shows such as “Speed Racer” and the “TV Funhouse”
cartoons for NBC’s “Saturday Night Live.” For more information or assistance in downloading
posters for your organization, contact your BBH field representative
today.
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