Just Your Type - Recognition More Effective Than Giveaways

Recognition More Effective Than Giveaways

Donor recognition is an important component of a successful blood donor program within any Lifesaver Club. Recognition, however, does not mean providing incentives or gifts to donors.

HECO Vice-President Pat Wong congratulates an employee
donor during their annual company recognition breakfast.

Recognition means acknowledging donors' altruistic contribution at each donation, with special recognition at milestones of their donation career such as an appreciation event for donors who reach specific levels.

Hawaiian Electric Company is one example of a Lifesaver Club that encourages donor recognition by hosting a recognition breakfast for milestone blood donors annually. Punahou School also spotlights donors on their appreciation wall, featuring photos of everyone who gave the gift of life 10 times or more.

Recognition means acknowledging donors' altruistic
contribution at each donation, with special recognition
at milestones of their donation career.

“Coordinators sometimes feel compelled to offer a small gift in exchange for a donation, but statistics show the safest blood donations come from those who give for no other reason than to help someone,” said BBH Director of Donor Services Wendy Abe. “We certainly encourage all lifesaver clubs to show appreciation for employees or members who have committed to donating over a period of time.”

The Food and Drug Administration closely monitors items that are given to blood donors after a donation. All giveaway items and appreciation gifts should be reviewed and cleared by BBH.